Aussie actress Margot Robbie is set to play the first live-action portrayal of Barbie in an upcoming movie which she is also co-producing and is also raising eyebrows by doing so.
Alongside Toymaker Mattel and movie studio Warner Bros who are also funding the film, the 28 year old Robbie has suggested that the film will aim to inspire audiences and focus on the positive aspects of the doll, the ABC reported.
"Playing with Barbie promotes confidence, curiosity and communication throughout a child's journey to self-discovery," Robbie said, according to the ABC article.
"I'm so honoured to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide."
This remains to be seen, living as we do in the #metoo era, and especially given that Barbie has been widely criticised over the past few decades for presenting an unrealistic and unfavourable female archetype.
Following such criticism, Barbie underwent many changes by her creators to shake-up her image by changing her skin colour and size, as well as presenting her as a career woman in different outfits including scientist, astronaut, architect and US president.
It's a far cry from her origins inspired by Lilli, a blonde German escort cartoon character, and in the almost 60 years of her existence, Barbie has undergone many a transformation. In her latest incarnation, however, set to be portrayed by Robbie, we will wait to see if she will indeed become something more meaningful and representative for females viewers instead.