With so much talk about climate change and the insidious flow of microplastics through the food chain as a result of environmental damage, it’s nice to read when people are actually doing something about it and not just whinging and prophesying doom.
In the fight against environmental damage, the now-famed Israeli company SodaStream has built a strong reputation as an environmentally conscious drinks developer by advocating strongly for the abandonment of single-use plastic bottles and promoting reusable ones, while advocating its products as a healthy alternative to fizzy drinks loaded with sugar.
Amongst a slew of celebrities supporting SodaStream’s environmental awareness, including Scarlett Johanssen, the company launched a series of limited-edition bottles in honour of Prince Harry’s and Meghan Markle’s wedding, donating the proceeds to Surfers Against Sewage, a British marine conservation charity that works to protect oceans and marine life.
But SodaStream’s green activism has gone even further with the design of its Holy Turtle.
It’s a great name for a massive contraption designed to clean plastic waste from open waters as part of an ambitious clean-up operation, utilising a 300 metre long floating unit designed to be gently towed by two marine vessels in open waters, that is “uniquely engineered to capture floating waste while its large vent holes act to protect wildlife,” SodaStream said in a statement.
The device was piloted in the Caribbean Sea, off the coast of Roatán, Honduras, with 150 SodaStream executives from 45 countries teaming up with the Amsterdam-based environmental NGO Plastic Soup, as well as international environmental specialists, hundreds of children from seven local schools in Honduras and government officials, for the initiative, according to a report from Business Insider.
SodaStream CEO Daniel Birnbaum said in the report that the Holy Turtle will remain in Honduras for local initiatives to use and that the device is unpatented so others can use the design.
Stating that this initiative was the “first-known attempt of a commercial company to undertake a physical clean-up of trash from open waters,” SodaStream said it is estimated to have cost over $1 million, including building Holy Turtle, travel, and clean-up activities.
Click here to read more by Business Insider about the environmental initiatives being conducted in Honduras.