Israeli company VeganNation has just bought 15,000 acres of the Amazon rainforest in Brazil on a 10 year lease so it can nurture and protect it from deforestation and fires.
According to a report from websites Live Kindly and Veg News, Israel-based VeganNation - which launched its own cryptocurrency last year called VeganCoin — describes itself as a “global, vegan, decentralized nation, powered by the blockchain technology.”
It raised $10 million in a fundraising venture in order to buy the land and it intends to open the land to preservation groups and activists, who will ensure that no animals are intentionally harmed. It will ensure the land is free from exploitation — even the Brazilian government will be unable to cut down trees there, Live Kindly reported.
As well as this, VeganNation has partnered with four soccer teams from cities strategically located near the entrance to the Amazon Rainforest, including Remo, Paysandu, National, and Iranduba to help encourage and promote environmental awareness.
“The Amazon rainforest might be located in Brazil, but its destruction affects us all, as climate change is a direct result of human activity and it’s in our hands to fight it,” Israel-American entrepreneur and VeganNation CEO and co-founder Isaac Thomas said, Veg News reported.
Launching in 2018 with a mission of uniting vegans worldwide through its platform, VeganNation last month launched its online vegan community with its own traceable digital currency and marketplace.
Veganism is now the fastest growing lifestyle in the world and counts many famous faces among its numbers including Bill Clinton, Natalie Portman, Beyonce, Bill Gates and Madonna.
“If vegans were all living in one country, that country would likely have the strongest economy in the world,” Isaac Thomas said.